Almost there

Solution

Heinz Mood Board

Concept 2

Heinz Concept 1

Sketches

Concept 1

Concept 2

Cover Layout

Mood Board

Pages from other annual reports that I like

Australia Post

Compass

Heinz Colours

Heinz Annual Report

Annual Report Critique

Loreal 2009

• More creative layout
• Reads more like a magazine that a book - makes it more engaging
• Well crafted type - pushed further
• Colourful info graphics - easier to understand
• Lots of photos - of products and people

Australia Post 2009-2010

• Structured layout communicates professional
• Rounded shapes and warm red colour communicate friendly feel of brand
• Not overdecorated
• Type flows well.
• Boring bits clean and straight forward

Mcdonalds

• Not enough white space
• Needs better heirachy
• Body copy needs to be broken up more - spaces
• No branding elements on most pages
• Clearly divided into interesting and boring

Heinz 2008

• Pages too busy
• Could have a stronger sense of flow and direction through the pages
• Stronger heirachy
• Colour scheme makes pages too heavy
• Branding could be consistent on all the pages

Final Mag