Loreal 2009
- More creative layout
- Reads more like a magazine that a book - makes it more engaging
- Well crafted type - pushed further
- Colourful info graphics - easier to understand
- Lots of photos - of products and people
Australia Post 2009-2010
- Structured layout communicates professional
- Rounded shapes and warm red colour communicate friendly feel of brand
- Not overdecorated
- Type flows well.
- Boring bits clean and straight forward
Mcdonalds
- Not enough white space
- Needs better heirachy
- Body copy needs to be broken up more - spaces
- No branding elements on most pages
- Clearly divided into interesting and boring
Heinz 2008
- Pages too busy
- Could have a stronger sense of flow and direction through the pages
- Stronger heirachy
- Colour scheme makes pages too heavy
- Branding could be consistent on all the pages
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